Available for preorder! The illustrated user manual you have been waiting for: pocket sized, practical, clear. Latest in the Body Literacy Library from DK/Penguin Random House.
Brain: An Owner's Guide β The User Manual You Have Been Waiting For
Imagine understanding the most complex machine you own β your brain. In a world obsessed with self-improvement and well-being, Brain: An Owner's Guide arrives as a definitive, accessible guide to demystifying this incredible organ. Elizabeth R. Ricker, MIT- and Harvard-trained brain researcher and author of the award-winning Smarter Tomorrow, empowers readers of all backgrounds to understand, optimize, and appreciate their own brains. Ricker explains how the brain works, discusses how you can take care of and protect your brain, and explains what you can do to improve your memory and concentration at any age.
Key Points: Why This Book Matters Now
Award winning. Includes sample 12-week schedule to discover what's holding back your mental performance and how to test solutions.
What if you could upgrade your brain in 15 minutes a day? Let Elizabeth Ricker, an MIT and Harvard-trained brain researcher turned Silicon Valley technologist, show you how.
Join Ricker on a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore.
From Ricker's decade-long quest, you will learn:
Best of all, you will learn to upgrade your brain with Ricker's 20 customizable self-experiments and a sample, 12-week schedule.
Ricker distills insights from dozens of interviews and hundreds of research studies from around the world. She tests almost everything on herself, whether it's nicotine, video games, meditation, or a little-known beverage from the Pacific islands. Some experiments fail hilariously--but others transform her cognition. She is able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker's system, you'll uncover your own boosts to mental performance, too.
Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change 15 minutes of your day, and it may just change the rest of your life!
"Those interested in adding rigor to their self-improvement journeys have no better place to turn"
Selected as one of "12 Books to Start a Smart New Year"
"If you're a brain owner...this is the guidebook you're going to want."
Stanford neuroscientist, NYT bestselling author, host of PBS TV show "The Brain"
"Brilliant...While many of us are out of school now, there are still people out there who make intelligence coolβand show us how we can become smarter ourselves."
NYT bestselling authors Malcolm Gladwell, Susan Cain, Adam Grant, and Dan Pink